Apple CEO Tim Cook 為 iOS 6 中的 Maps 服務道歉

by Mengkuei Hsu2012/09/28

經過數天的批評後,Apple CEO Tim Cook 破天荒為 Apple Maps 向客戶道歉,並推薦對手廠商的地圖。

Apple CEO Tim Cook 28 日在 Apple 網站發布了公開信,為 Apple Maps 的缺失道歉,而且推薦客戶先使用其他地圖代替。以下是公開信的全文:



在 Apple,我們努力製造世界級的產品,以期儘可能給客戶最好的體驗。自從我們上個星期推出新地圖之後,我們並沒有達到這個承諾。非常抱歉新地圖造成客戶的挫折感,我們正致力將地圖變得更好。

我們從第一版 iOS 就一起推出地圖程式。隨著時間推移,我們希望提供客戶更好的地圖,其中提供 turn-by-turn 導航、語音整合、低空飛行模式和向量地圖等功能。為了達到這個目標,我們必須從頭打造新版本的地圖。

現在已經有超過 1 億台 iOS 裝置使用新版的 Apple Maps,而且每天都有更多人加入我們。僅僅一個星期內,使用 iOS 新地圖的使用者已經搜尋了近 5 億個地圖。客戶們愈常使用我們的地圖,它就會變得愈好,而我們十分感謝所有從你們接收到的回響。

當我們努力改進地圖程式時,你們可以從 App Store 中下載其他代替的地圖程式,例如 Bing、MapQuest 和 Waze,或者也可以使用 Google 和 Nokia 地圖的網頁版,並在主畫面中建立捷徑。

我們在 Apple 所有努力,都是為了讓我們的產品成為世界第一。我們知道你們希望從我們這裡得到什麼,而我們會繼續不停地努力,直到地圖程式符合這個極高的標準。

Tim Cook

Apple’s CEO


To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook

Apple’s CEO


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About The Author
Mengkuei Hsu
曾任 3C 雜誌編輯多年,負責軟體、網路、週邊和 Apple 相關產品。